Cardinal Health introduces Pharmacy Health Network, an out-of-home place-based video network that provides brands with access to millions of health-conscious consumers each month at retail pharmacies nationwide.
We help your brand move additional product through Independent and retail pharmacies serviced by Cardinal Health. In fact, some of our recent advertisers have seen a 15% to 37% increase in product sales in stores where they are advertising on Pharmacy Health Network. For more information about potential return on investment, visit our current case studies.
If you are an advertiser—or agency and are interested
in advertising— please contact
us to request a media kit online.
Pharmacy Health Network connects nationally with millions of health conscious consumers in retail pharmacies including chains and community pharmacies under the Leader® banner and Medicine Shoppe® franchise.
The typical Pharmacy Health Network consumer visits his or her pharmacy more than once a month, dwells an average of 18 minutes, is health conscious, loyal to his or her pharmacy, and is interested in seeking health-related information, thus creating a highly captive audience at the retail point-of-influence.
Pharmacy Health Network’s exclusive digital displays and brochure racks provide advertisers unique opportunities for targeted information delivery. There are multiple options both on the screen and in the pharmacy to customize messages and drive strategic information.
- :15, :30, :60 and :90 on-screen ads, including audio and video
- :15 and :30 static ads—can include Flash content and voice over
- Video sponsorships
- Weather sponsorships
- Brochure rack placement, available for coupons, promotional items or general information
Pharmacy Health Network provides full production capabilities if you require content.
At Pharmacy Health Network content matters. Our team has created a content-centric network experience by building and acquiring health-related subject matter that provides compelling health and wellness stories to consumers.
Pharmacy Health Network educates, enlightens,
and entertains consumers in the pharmacy with
a wide variety of award-winning health content
provided by NBC Digital Health Network® (a division
of NBC Universal®) and other content contributors
such as the FDA, AdCouncil, and leading healthcare
associations. In addition, the network includes
weather updates provided by AccuWeather™ as
well as news and sports updates.
Pharmacy Health Network is currently located in more than 830 pharmacies in 100+ DMA’s, reaching approximately 5 million consumers per month (as of February 1, 2011). New locations are added each month.
We’re located in retail pharmacies nationwide
including chains and community pharmacies under
the Leader® banner and Medicine Shoppe® franchise.
Each of our locations includes one 32" commercial grade LCD typically located in the waiting area of the pharmacy, an individually addressable, store-forward media player, and a directionally based audio speaker. Each pharmacy also includes a custom brochure rack with slots available for marketing materials, coupons, and rebates.
Our technology allows for network-wide or geo-targeted buys.
Measurement & ROI
In addition to proof of play reports, Cardinal Health can provide research and sales results for products featured on Pharmacy Health Network.
A recent ROI analysis showed uplift in unit sales of items that were promoted on PHN. Since Cardinal Health owns the network, PHN has access to specific store data that is extremely helpful in demonstrating ROI for clients.
To review some of our advertisers recent success stories, click here.
About Independent Community Pharmacies
Independent community pharmacies serve a large population, representing $84 billion share of the marketplace. They are resilient in adjusting to the constantly changing marketplace and have extremely loyal customers. In 2007, independent pharmacies dispensed more than 1.4 billion prescription drugs.
* Positive Picture of Independent Community Pharmacies Emerges With Release Of 2008 NCPA Digest, Sponsored by Cardinal Health, 10/14/200